Fragrance is a journey
OF DISCOVERY THROUGH MAGICAL HIDDEN DEPTHS
We believe natural ingredients create the purest, most beautiful aromas. Wherever they can be found, we’ll go to any lengths to gather them. When we create a fragrance, we delight in the unexpected and its power to seduce. Founded by English-based, Paris-trained perfumer, James Bronnley, we’ve been proudly innovating since 1884.
A truly pioneering spirit
AN ADVENTUROUS AND IMAGINATIVE MAN
James Bronnley had a passion for perfumery that led him to travel to France at the age of nineteen, to study the art of developing olfactive scents. Achieving this at a time when creating scent was an art form reserved solely for the Parisian elite perfumers, he applied his skills and knowledge to experiment with fusions that were inherently innovative and held a quintessentially British signature.
From humble beginnings
TO ROYAL WARRANT
James Bronnley brought from France, for the first time, accessible luxury in the form of expertly compiled perfumes and indulgently scented formulations. Borrowing £300 from a friend, he set up a small shed in Holborn and began to sell his quality products. By 1904 the business had grown so much that James needed to build his own factory in Acton. By 1943, the brand had become famous the world over with sales as far wide as Hong Kong, Brazil, The Canary Islands and the USA. Its reputation for luxury and innovative products led Bronnley England to be awarded its first Royal Warrant from King George VI and later from HRH Queen Elizabeth II. Bronnley still retains its Royal Warrant today.