Caracteristic for the brand is Dutch design with a twist. It alternates modern items with classical pieces and give them all a fresh new look. It often adds a fun aspect to its designs which are known for their bursts of colour and playful, on trend patterns. It is mostly inspired by nature and fashion and blend this into their collections.

Its vision is to create statement pieces for your home with its own caracteristic colourful wink. It partner's up with various talented – young –Dutch designers who share its vision to give them a chance to show their talent to the world.